Num Noms Series 1 vs. Series 2: Design, Scent, and Accessory Differences

Collecting miniature toys often leads to an appreciation for how a toy line evolves. For fans of MGA Entertainment’s Num Noms, the transition from Series 1 to Series 2 represents a significant leap in design complexity, scent variety, and interactive play options. While both series center on stacking scented, hollow silicone characters (Nums) over functional, hard-plastic bases (Noms), they cater to slightly different collector preferences. Understanding these differences is essential for anyone looking to build a cohesive collection, whether hunting for nostalgic originals or seeking the diverse options of the second wave.

The primary distinction lies in the scope of the themes and the functionality of the toys. Series 1 laid the groundwork with classic sweet treats, focusing heavily on cupcakes, ice cream, and donuts. Series 2 expanded this universe by introducing savory food groups, such as pizza and sushi, alongside a larger roster of characters and more expressive facial designs. Additionally, the functional Nom bases evolved from simple motorized or lip-gloss formats in the first series to include stampers, erasers, and light-up variations in the second. By examining these design, scent, and accessory shifts, collectors can better navigate the secondary market and make informed choices.

Comparing Character Designs and Visual Themes

Identifying the visual and thematic differences between Num Noms Series 1 and Series 2 is the first step in determining which era aligns with your display goals. Series 1 established the brand’s aesthetic with a highly focused, pastel-driven color palette. The characters in this initial release are dominated by soft pinks, mint greens, pale yellows, and lavender, reflecting sweet dessert themes. The visual roster is relatively compact, featuring straightforward designs of cupcakes, ice cream scoops, and donuts. The silicone Nums in Series 1 generally feature a uniform matte finish, giving them a soft, clean appearance on a display shelf. Their facial expressions are similarly minimalist, consisting mostly of simple, happy closed eyes and gentle smiles that convey a classic, uniform cute aesthetic.

In contrast, Series 2 expanded the visual landscape by introducing a wider array of food families and more dynamic character designs. While sweet treats remained a staple, this series introduced savory categories like Diner Food, Pizza, and Sushi, alongside whimsical themes like Fair Food and Freezie Pops. This thematic expansion brought a much more vibrant and diverse color palette, incorporating bright neons, deep reds, and rich blues. The material finishes also became more varied; collectors will find translucent plastics, glitter-infused silicone, and glossy coatings that make individual characters stand out. The facial expressions in Series 2 are far more animated and diverse, featuring winking eyes, open mouths, sticking-out tongues, and distinct eyelashes that give each character a unique personality.

For completionist collectors, the sheer volume of characters is a major point of comparison. Series 1 features a smaller, more manageable checklist, making it an appealing starting point for those who want the satisfaction of completing an entire set. Series 2, however, introduced a significantly larger roster with numerous rare and ultra-rare variants. This larger pool increases the thrill of the hunt but requires more patience when sourcing individual figures from secondary markets. When browsing online listings, verifying the series number against official collector guides is crucial, as some character names and shapes were reused with updated colorways in the second series.

Evaluating Scent Profiles and Sensory Features

The sensory experience is a defining feature of the Num Noms brand, and the scent profiles of Series 1 and Series 2 reflect the different design philosophies of their respective releases. Series 1 focused on highly recognizable, single-note sweet scents that matched their dessert themes. Collectors can expect straightforward aromas such as strawberry, vanilla, banana, chocolate, and mint. These scents are generally sweet and comforting, designed to be instantly identifiable. Because these figures were manufactured during the initial product launch, the scent formulations were kept relatively simple, resulting in a cohesive sensory experience across the entire first wave.

Series 2 introduced a much more complex and sometimes polarizing olfactory palette. To match the new food families, the scent profiles expanded to include savory aromas like pizza, ketchup, and cheese, alongside exotic fruit and complex bakery scents like blueberry pancake, cinnamon roll, and cotton candy. While some collectors appreciate the novelty of savory-scented toys, others find them less appealing for long-term display. The sweet scents in Series 2 also tend to be more layered and intense than those in Series 1, offering a more potent sensory experience out of the box.

When collecting these vintage items today, scent longevity and preservation are critical considerations. Because both series were released years ago, the volatile organic compounds responsible for the scents have naturally begun to dissipate. The rate of this degradation depends heavily on how the toys have been stored. In warm, humid climates, high temperatures can accelerate the breakdown of the scent oils embedded in the silicone, sometimes causing the plasticizers to migrate to the surface and create a sticky texture. When purchasing sealed blind packs or pre-owned lots, collectors should inspect the physical texture of the silicone to ensure it remains dry and supple.

Assessing Accessories and Display Versatility

Beyond the figures themselves, the accessories and functional bases included in each series dictate how these toys can be displayed and played with. Series 1 focused on the core stacking mechanic, providing simple, functional accessories designed to hold the characters. The starter packs and deluxe sets in this series typically included basic plastic spoons, small bowls, and cups. These accessories are clean and minimalist, serving as excellent neutral backdrops that do not distract from the designs of the stacked Num Noms. The functional Nom bases in Series 1 are primarily limited to two types: motorized Noms that vibrate and scurry across flat surfaces, and hollow Noms containing lip gloss or stamps.

Series 2 elevated the playability and display versatility by introducing more elaborate and themed accessories. Instead of simple bowls, this series included specialized containers that matched the new food themes, such as miniature frying pans, pizza boxes, bento boxes, and ice cream carts. These accessories add a narrative element to displays, allowing collectors to create detailed kitchen or diner scenes. The Nom bases also saw significant upgrades, introducing light-up Noms that glow when pressed, alongside more detailed stampers and erasers. These interactive elements make Series 2 highly versatile for dynamic displays, though they also introduce more points of potential failure for collectors to check.

When sourcing Num Noms from secondary markets or online e-commerce platforms, verifying the completeness of accessories is a common challenge. Small plastic spoons, cups, and specialized containers are easily lost, and many pre-owned listings omit these crucial pieces. Additionally, motorized Noms from Series 1 and light-up Noms from Series 2 rely on internal button-cell batteries that can leak and cause corrosion over time. When buying pre-owned items, always ask the seller to verify if the battery compartments are clean and if the motorized or light-up functions still operate. If you are purchasing sealed items, be prepared for the possibility that the original batteries may have drained or corroded over the years, requiring careful replacement or cleaning.

How to Choose Between Series 1 and Series 2

Deciding whether to focus your collecting efforts on Series 1 or Series 2 depends on your aesthetic preferences, budget, and how you plan to display your collection. If you prefer a classic, cohesive look with a focus on traditional sweet treats, Series 1 is the ideal choice. Its pastel color palette, matte finishes, and simple facial expressions create a harmonious, minimalist display that fits well on clean, modern shelving. The smaller roster also makes Series 1 highly appealing if you experience completionist anxiety, as tracking down the entire set is a much more achievable goal. Furthermore, the straightforward sweet scents of Series 1 are generally more universally appealing and less likely to clash when stored together.

On the other hand, Series 2 is perfect for collectors who crave variety, vibrant colors, and interactive features. If you enjoy the challenge of hunting down rare variants or want to build elaborate, themed dioramas using miniature pizza boxes and frying pans, the second series offers far more creative freedom. The addition of savory scents and light-up bases provides a more dynamic sensory and visual experience. However, keep in mind that the larger roster and the presence of highly sought-after ultra-rares can make completing Series 2 a more expensive and time-consuming endeavor.

Regardless of which series you choose, smart purchasing strategies are essential when buying vintage collectibles online. Always prioritize listings that provide clear, high-resolution photos of the actual items rather than stock images. If you are buying sealed blind boxes, inquire about the storage conditions to ensure they were kept in a cool, dry environment away from direct sunlight. For loose items, look for sellers who describe the physical condition of the silicone, confirming that it is free from stickiness, dust accumulation, or scent contamination. By taking these precautions, you can ensure that your chosen series arrives in excellent condition, ready to be stacked and displayed.

Frequently Asked Questions (FAQ)

How can I verify the authenticity of Num Noms when buying online?

Verifying the authenticity of Num Noms on e-commerce platforms requires a close inspection of the product’s physical details and packaging. Genuine Num Noms feature clean, precise paint applications on the eyes, cheeks, and toppings, whereas counterfeit versions often exhibit sloppy paint lines, misaligned facial features, and rough plastic edges. Additionally, authentic Nums and Noms always have the official manufacturer copyright mark—usually “MGA” or “MGA Entertainment”—molded directly into the underside of the silicone or plastic base. Be cautious of listings offering bulk lots at unusually low prices, and always check seller reviews for mentions of knock-offs or strong, chemical-like plastic odors, which are common indicators of counterfeit toys.

Do the scents in Num Noms fade over time, and how can I preserve them?

Yes, the scents in Num Noms will naturally fade over time as the fragrance oils embedded in the plastic and silicone evaporate. To slow down this process, store your collection in airtight plastic containers or individual zip-top bags when they are not on display. Keep the storage containers in a cool, dry, and dark place, as exposure to direct sunlight, high temperatures, and humidity can accelerate scent loss and cause the silicone to become sticky. When cleaning your figures, avoid using hot water, harsh dish soaps, or rubbing alcohol, as these substances can strip away the scent oils; instead, gently wipe them with a damp microfiber cloth and allow them to air dry completely before returning them to storage.